On a recent summer morning, just days before she was due to present a fashion show at the Victoria & Albert Museum in London, the fashion designer Molly Goddard left her home in Ladbroke Grove, West London. She wandered through Hyde Park (stopping to attempt to feed some parakeets), before arriving finally at the majestic V&A Museum in southwest London.
The 28-year-old Goddard has been coming to the V&A, which is the world’s largest museum of decorative arts, since she was a child. “Because it is a bit off central London, it always felt easier and calmer to me,†she said. Goddard is fascinated by the museum’s idiosyncratic mix of artifacts ranging from medieval religious sculptures to Chinese imperial treasures â€" and has drawn inspiration from the pieces in unexpected ways. “I like that it is a hodgepodge â€" seeing the weird things that people used to have in their houses,†she said. Later this week, Goddard will present her show as part of Fashion in Motion, the finale of a weeklong public festival celebrating the opening of the V&A’s new Exhibition Road courtyard. It will be free and open to the public. The presentation is her second appearance at the museum this year; a dress she designed was featured in the recent “Balenciaga: Shaping Fashion†exhibition, to illustrate the wide influence Balenciaga has had on designers.
Exploring London’s V&A Museum With Molly Goddard
CreditJamie Stoker
Goddard joins a prestigious cast of designers, including Alexander McQueen and Grace Wales Bonner, who have been invited to present at Fashion in Motion, an initiative set up by the museum to showcase live runway events by designers to a wider audience. For Goddard, the V&A is the latest addition in a list of iconic show venues â€" she has previously turned the Institute of Contemporary Arts and the Tate Modern into immersive backdrops for her presentations.
The V&A show also marks the next stage in Goddard’s evolution as a designer; she has become one of London’s brightest new talents and has made a signature out of opulent, decadent concoctions of tulle and taffeta in skewed proportions. In only three years, Goddard has been nominated in the British Emerging Talent category at the British Fashion Awards and was a finalist for this year’s LVMH Prize.
But before her show, Goddard revisited some of her favorite spaces in the museum and scoured the archives for new inspiration. In the Art Library, she browsed through musty editions on the French Renaissance and Picasso. “I often have no plan and come and just pull books off the wall so it can be a bit daunting coming here,†she said. During her time as a student at Central Saint Martins (she dropped out before completing her MA to start her own label in 2014), she spent many hours there â€" though, she says, she prefers artist’s monographs and old history books to anything on fashion. There are often historical references in her designs, “but it’s never just one thing,†she said, citing an interest in 17th-century nightgowns and Victorian dresses.
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